Question: Why is product differentiation particularly important during the maturity stage of the product life cycle? Differentiation is less important because the market has already accepted
Why is product differentiation particularly important during the maturity stage of the product life cycle?
Differentiation is less important because the market has already accepted the product.
Introducing new versions of the product at this stage leads to confusion among existing customers.
Focusing on cost reductions is more effective than differentiation in this stage.
Market saturation and intense competition make it necessary to offer unique features or improved services to maintain customer loyalty and
prevent sales decline.
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