Question: Why is scenario planning a powerful tool for long - term strategic planning in marketing? It focuses primarily on historical performance to dictate future decisions.

Why is scenario planning a powerful tool for long-term strategic planning in marketing?
It focuses primarily on historical performance to dictate future decisions.
It reduces the need for real-time data by relying on past trends alone.
It allows organizations to model various potential futures, assessing the impact of different market and competitive dynamics.
It guarantees that a single strategy will work regardless of market fluctuations.
Why is scenario planning a powerful tool for long-term strategic planning

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