Why is the brand$$s inner layer not the same thing as a brand$$s mission statement, according to the text?

Group of answer choices

Because a mission statement does not tell us what a brand is$,$ only what the brand does.

Because a mission statement provides the rational purpose of the brand, not its unique value.

Because a mission statement focuses on the brand's functions and benefits instead of the way it speaks to the prospect.

The life of the brand cannot be revealed clearly through the use of mission statements.