Question: Why is the carrier selection process less straightforward than deciding the mode of transportation (2 marks)? How might a transportation manager take advantage of the

Why is the carrier selection process less straightforward than deciding the mode of transportation (2 marks)? How might a transportation manager take advantage of the trade-offs between price and service (2 marks)? Explain how a performance scorecard might be used by transportation managers and provide an example to illustrate your answer (2 marks)

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