Why is the customer value proposition important to the sales dialogue? $($select all that apply$)$

$($check all that apply$)$

If you do not accurately define what they value, the prospect has no reason to

trust the rest of what you say

If you do not accurately identify what they value, they will not feel a need to

listen to you $($don$\text{'}$t see the need, don't see the value$)$

If you do not present a good customer value proposition, you will likely not close

the sale

Identifying a strong customer value proposition shows you were listening and

that you care about the customer's specific needs