Question: Why is TikTok moving towards a Self - Attributing Network ( SAN ) ? It needs to narrow down its focus to advertising just within

Why is TikTok moving towards a Self-Attributing Network (SAN)?
It needs to narrow down its focus to advertising just within TikTok.
To put the spotlight on content made by its users in measuring ad success.
For digging deeper and helping to uncover richer insights than what current mobile measurement partners offer.
To keep an eye on only the clicks that lead to sales.
Why is TikTok moving towards a Self-Attributing Network (SAN)? It needs

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