why is Unilever a good company. What is it about this company that makes is so well
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Question:
- why is Unilever a good company. What is it about this company that makes is so well known?
- What is the purpose-driven mission, inspiring vision, and core values of the organization? Does it appear that the company is living up to them. Give examples.
- EXTERNAL ANALYSIS:Study the external environment of Unilever. Are any changes taking place that might have a positive/negative impact on the industry? Apply the PESTEL framework to identify those important factors. What will be the effect on Unilever?
- Apply the Five Forces Modelto Unilever. What does this model tell you about a firm's profit potential and the nature of the competition within your industry?
- Identify any strategic groupsthat might exist in the industry. Which group does Unilever operate in? How does the intensity of competitionaffect its success?
- How dynamic is the industry in which Unilever is based? Is there evidence that industry structure and trends are reshaping competition, or has done so recently?
- EXTERNAL/INTERNAL BRIDGE:Perform a full SWOT analysis for your firm. strengths (S) and weaknesses (W) are internal to the firm while opportunities (O) and threats (T) are external. Prioritize the strategic actions you would recommend to the company.
- INTERNAL ANALYSIS:Identify the core competencies at the heart of the company's competitive advantage. Keep in mind, core competencies are the essential competencies which provide the value to the market that differentiate your company from the competition.
- Study the internal resources, capabilities, core competencies and value chain of your company. name and catalog the company's assets. List the tangible resources. Make a separate list of the intangible resources.
- Use the VRIO framework to identify the competitive position held by your firm. Which of these resources are helpful in sustaining the firm's competitive advantage?
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