Question: why it is relevant to their forum topic, Establishing and Maintaining Trust Between the Marketer and the Customer, Kiran, F . , Lodhi, S .

why it is relevant to their forum topic, Establishing and Maintaining Trust Between the Marketer and the Customer, Kiran, F., Lodhi, S. A., Shabbir, R., & Zubair, A.(2024). Consumers' journey toward brand loyalty using social media brand community engagement: A case of fashion brands.

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