Question: Why may different marketing plans be required for different population segments? Why may different marketing plans be required for different population segments? Data are not

Why may different marketing plans be required for different population segments?
Why may different marketing plans be required for different population segments?
Data are not available on utilization patterns.
Health problems are equally distributed across the population.
Health problems are not equally distributed across the population.
Marketers do not know how to segment a population.

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