Question: Why might categorizing customers into discrete AER stages be problematic? The approach is overly simplistic Customer change is often a continuous process The process is

Why might categorizing customers into discrete AER stages be problematic?
The approach is overly simplistic
Customer change is often a continuous process
The process is time-consuming
It relies excessively on data analysis
 Why might categorizing customers into discrete AER stages be problematic? The

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