Question: Why, on average, an attractive market ( from a five - forces perspective ) is the least attractive market for a new entrant? The five
Why, on average, an attractive market from a fiveforces perspective is the least attractive market for a new entrant?
The five forces are favorable to new entrants, but these companies lack resources
New entrants lack experience in choosing the industry to enter
In attractive markets incumbents are very weak
Barriers to entry make it difficult for a new entrant to establish itself
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