Why should all the logistics operations put the customers at the core of their operations? In that
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Why should all the logistics operations put the customers at the core of their operations?
In that regard, is there any difference between the customers in the service industry and the costumer of a product company?
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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