Why should email marketers remove from their email list any consumers who have not opened an email for several months?Including these recipients drives down email metrics and makes the email marketer look badOnly recipients who have made a purchase within the last month have any chance of ever purchasing againIncluding these recipients puts the company at risk of being blocked by spam filtersLarge databases are difficult to manage, so a company should try to keep email lists as small as possible

After a B$2$B services company closes a deal with Company $\backslash ($ X $\backslash ),$ email marketing may still be useful for purposes of: