Why starbucks is afraid of Italy in 2016, starbucks opened their first location in Italy. Based on
Fantastic news! We've Found the answer you've been seeking!
Question:
“Why starbucks is afraid of Italy”
in 2016, starbucks opened their first location in Italy. Based on the screenshots added below: would you continue to push into Italy if you were the starbucks CEO?
Transcribed Image Text:
MILAN--(BUSINESS WIRE)--Starbucks Coffee Company (NASDAQ:SBUX) today announced a partnership to open the first Starbucks store in Italy. Percassi, confirmed as Starbucks licensee in Italy, will own and operate Starbucks stores, with the first store opening in Milan in early 2017. "We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy, the country of coffee, and we are confident that Italian people are ready to live the Starbucks experience, as already occurs in many other markets" Today's announcement is especially significant for Starbucks Coffee Company chairman and ceo Howard Schultz. Thirty-three years ago, Schultz took his first business trip to Milan and Verona, a journey that changed his life forever. Inspired by the craftsmanship of the Milanese barista, the spirit of the Italian people, their passion for community, their friendliness and taste for quality, Schultz's vision for Starbucks began to take root. "Starbucks history is directly linked to the way the Italians created and executed the perfect shot of espresso. Everything that we've done sits on the foundation of those wonderful experiences that many of us have had in Italy, and we've aspired to be a respectful steward of that legacy for 45 years," said Schultz. "Now we're going to try, with great humility and respect, to share what we've been doing and what we've learned through our first retail presence in Italy. Our first store will be designed with painstaking detail and great respect for the Italian people and coffee culture. And, my hope is that we will create a sense of pride for our partners - so much so that every partner who sees our store or walks through the doors will say: 'we got it right."" Tweet this Working together with Percassi, Starbucks chosen partner in Italy, the company's retail stores will be developed in cities across the country, beginning with the first store in Milan. Percassi, the licensee, is a renowned Italian company with a proven track record of operating highly-successful major brand partnerships across Italy. The company shares Starbucks values and passion for the history and cultural heritage of Italy, and will combine local expertise with demonstrated business success to make every single store an exciting, unique experience for new Italian customers. Starbucks is expected to open its first Italian store in Milan in early 2017. MILAN--(BUSINESS WIRE)--Starbucks Coffee Company (NASDAQ:SBUX) today announced a partnership to open the first Starbucks store in Italy. Percassi, confirmed as Starbucks licensee in Italy, will own and operate Starbucks stores, with the first store opening in Milan in early 2017. "We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy, the country of coffee, and we are confident that Italian people are ready to live the Starbucks experience, as already occurs in many other markets" Today's announcement is especially significant for Starbucks Coffee Company chairman and ceo Howard Schultz. Thirty-three years ago, Schultz took his first business trip to Milan and Verona, a journey that changed his life forever. Inspired by the craftsmanship of the Milanese barista, the spirit of the Italian people, their passion for community, their friendliness and taste for quality, Schultz's vision for Starbucks began to take root. "Starbucks history is directly linked to the way the Italians created and executed the perfect shot of espresso. Everything that we've done sits on the foundation of those wonderful experiences that many of us have had in Italy, and we've aspired to be a respectful steward of that legacy for 45 years," said Schultz. "Now we're going to try, with great humility and respect, to share what we've been doing and what we've learned through our first retail presence in Italy. Our first store will be designed with painstaking detail and great respect for the Italian people and coffee culture. And, my hope is that we will create a sense of pride for our partners - so much so that every partner who sees our store or walks through the doors will say: 'we got it right."" Tweet this Working together with Percassi, Starbucks chosen partner in Italy, the company's retail stores will be developed in cities across the country, beginning with the first store in Milan. Percassi, the licensee, is a renowned Italian company with a proven track record of operating highly-successful major brand partnerships across Italy. The company shares Starbucks values and passion for the history and cultural heritage of Italy, and will combine local expertise with demonstrated business success to make every single store an exciting, unique experience for new Italian customers. Starbucks is expected to open its first Italian store in Milan in early 2017.
Expert Answer:
Answer rating: 100% (QA)
YesI would continue to push into Italy if I were the Starbucks CEO The press release you shared shows that Starbucks is aware of the challenges it faces in Italybut is confident that it can create a u... View the full answer
Related Book For
Posted Date:
Students also viewed these general management questions
-
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Consider a uniform plane wave having E = Ex(z, t), and H = H, (z,t), and propagating in the +z direction in a lossless dielectric medium. The time variation of Ex in a constant z-plane and the...
-
What values of capacitance can be obtained by interconnecting a 4-F capacitor, a 6-F capacitor, and a 12-F capacitor?
-
Solve the right triangles with the given parts. Refer to Fig. 4.68. B = 85.7, b = 852.44 A C b Fig. 4.68 B a C
-
Which of the following statements is false? (a) A negative cash flow can occur in a year in which net income is positive. (b) An increase in accounts receivable represents accounts not yet collected...
-
The assets and liabilities of Blue Moon Products, Inc., as of December 31, 2016, and revenues and expenses for the year ended on that date follow: Beginning retained earnings was $364,500, and...
-
Based solely on their current weighted average cost of capital, which company should pursue an investment opportunity with an expected return of 5.5%?
-
The spool has a mass of 30 kg and a radius of gyration k o = 0.25 m. Block A has a mass of 25 kg, and block B has a mass of 10 kg. If they are released from rest, determine the time required for...
-
We want to build a naive Bayes sentiment classifier using add-1 smoothing. Here is our training set: - the movie has no plot - honestly pretty boring + pretty interesting movie Test Set: pretty...
-
One of the core HR strengths at E-Tronics is the ability to utilize HR analytics and apply them to operational scenarios. One of the most frequent requests is for help in forecasting employment...
-
What is the content of arr after executing the following code? char arr[20]; int i; for(i=0; i <10; i++) *(arr + 1) = 65 + i; '\0'; *(arr + i) =
-
What are the various problems that could arise in Non-Return to Zero (NRZ) encoding if a continuous stream of 0s or 1s is sent?
-
What are extended events? Where can you use event sessions. Explain in your word.
-
When looking at the media, do you think advertisements in western society specifically targets toys for males and female genders?
-
1. The Poisson effect only applies to normal strain. 2. A change in temperature can cause a change in strain while the stress remains unchanged. 3. Normal stress of a given material can be measured...
-
Explain the operation of the dividends received deduction.
-
Emma Lathburys shoulders sagged as she flipped the cardboard sign hanging in the window of her tearooms front door from Open to Closed. The normally indefatigable 52-year-old owner of Emmas Parlor...
-
Dawson Rutter started a limousine company so hed have a nice place to workbut not have to work very hard. Rutter was content to keep the company small and play golf several times a week. Six years...
-
What do you think about having a managers responsibility in todays world, characterized by uncertainty, ambiguity, and sudden changes or threats from the environment? Describe some skills and...
-
Dalia owns a small public relations firm and wants to contract with her insurance provider to offer her employees the option to purchase short-term disability insurance. The insurance will pay out...
-
Distinguish between portfolio (capital) investment and direct investment.
-
What are performance requirements?
Study smarter with the SolutionInn App