Why this case study? This discussion is intended to review the case study addresses the practical consequences of devising and implementing a specific revenue optimization tatic. It uses the example of a $$Thru$-$the$-$week$$ Senior discount program to illustrate the process used.

You are invited to do the following:

Read this discussion thread and its four questions.

Answer the questions $(4$ points, one per question fully answered$)$

As answers will vary and will likely be creative, once you have created your post, respond to at least one of your classmates. See if others would have the same or different approach as you. $(+1$ point$)$

Let's try to get going, learning with a good and lively conversation!

Discussion

There's no doubt over the importance of using GSS in building relationships with guests and as a service quality improvement process. Many guests read online guest reviews and a majority trust them. However some review sources, including Google, do not require proof that a reviewer was a guest of the hotel or allow reviewers to conceal their identity. Others, such as OTA sites or TripAdvisor, only post reviews from verified guests. However a hotel Guest survey, since these are sent by email or text, only to verified guests whose identity can be confirmed from their profiles.

Three questions to animate our discussion and for your consideration: