Question: Why would a marketing manager use marketing research for problem identification? Question 4 Answer a . To discover the symptoms of problems b . To

Why would a marketing manager use marketing research for problem identification?
Question 4Answer
a.
To discover the symptoms of problems
b.
To discover ways to solve a sales promotion problem
c.
To hypothesize, refine, and evaluate a potential marketing action
d.
To generate, refine, and execute a potential marketing action

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