Why would a small company bens interested in utilizing a disruptive technology? though the market of the disruptive technology is small, a small company has few expenses and can still profit and hope the new tech will become mainstream a small company has high expenses and needs the profit from something as marketable as a disruptive technology though the market of the disruptive technology is large, a small company has to jump onboard in order to set itself apart from its farger competitors they will not be interested, as disruptive technology is too risky The innovator's dilemma proposes that in the face of disruptive technologies large.well-established companies are unaware of the disruptive technology will likely stay with its their profitable product/service and not engage in the disruptive technology will immediately jump onboard with the disruptive technology and debate about abandoning its mainproduct in the name of progress don't see any use in the disruptive technology When evaluating a disruptive technology, you might discover that it has some obstacles to overcome, such as social obstacles 2. Financial obstacles 3. legal Obstacles 2 and 3 only 1 and 2 only 3 only 1.2. and 3