Question: Why would a sport marketer need to segment his or her market? (2 pts) Trail (2018) suggested that the four key criteria for market segmentation

Why would a sport marketer need to segment his or her market? (2 pts)

Trail (2018) suggested that the four key criteria for market segmentation are: identifiability, substantiality, accessibility, and responsiveness. Why are these four criteria important? (4 pts)

On Slide 4, which of these bases for segmentation are best at predicting consumer behavior? (2 pts) Which will explain why people consume sport the best, though? (2 pts)

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