Question: Why would companies use a market segmentation strategy? Multiple Choice They can avoid antitrust laws by selecting a small slice of a larger market. Government
Why would companies use a market segmentation strategy?
Multiple Choice
They can avoid antitrust laws by selecting a small slice of a larger market.
Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.
With limited resources, firms can better satisfy the wants and needs of a smaller target market.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
