Why would companies use a

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ny would companies use a market segmentation strategy?

Multiple Choice

With limited resources, firms can better satisfy the wants and needs of a smaller target market.

They can avoid antitrust laws by selecting a small slice of a larger market.

This strategy allows a company to ship products on demand without having to pay high inventory costs.

Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.