Question: Why would McDonald's use an ethnocentric approach when it started its globalization process? a . to integrate with local markets and cultures b . to

Why would McDonald's use an ethnocentric approach when it started its globalization process?
a. to integrate with local markets and cultures
b. to maintain consistency with domestic operations
c. to develop the host country managers that would run stores
d. to allow expansion to be led by U.S. managers
Why would McDonald's use an ethnocentric approach

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