Why would Microsoft have a high gross profit margin $(-70\%)$ showing superior managment.

Revenue growth Microsoft: $11\mathrm{.}68\%$

Revenue growth Apple: $1\mathrm{.}38\%$

Revenue growth Google: $10\mathrm{.}59\%$

Gross profit $2023$ Microsoft $-69\mathrm{.}75$ billion

$2024$ Microsoft $-69\mathrm{.}35$ billion

Gross profit $2023$ Google $-56\mathrm{.}63$ billion

$2024$ google $-57\mathrm{.}84$ billion

Gross profit $2023$ apple$-45\mathrm{.}03$ billion

$2024$ apple$-46\mathrm{.}20$ billion

What KPIs affected this? How can you compare Apple KPIs to Microsoft and google?