Question: Why would you believe that Conversion rate and Impression are the most critical statistics to concentrate on for Paid Search Advertising achievement? Explain one by

Why would you believe that Conversion rate and Impression are the most critical statistics to concentrate on for Paid Search Advertising achievement? Explain one by one and provide your response. Short answer only please

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Why would you believe that Conversion rate and Impression are the most critical statistics to concentrate on for Paid Search Advertising achievement? Explain one by one and provide your response.

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