WIL PROJECT CASE STUDY ORIENTATION Week 10 Applicable VLOs for This Weeks Case Study 11. Articulate various economic principles and their relationship to business. Brief Introduction to This Weeks Case Study Value Saver Store is a specialty store owned and operated by the ADVANCED GREEN TECHNOLOGIES corporation. Jessica the general manager of ADVANCED GREEN TECHNOLOGIES company believes the business cycle phase is about to change and thus she is determined to act fast. This Weeks Detailed Case Study Information The ADVANCED GREEN TECHNOLOGIES company operates various stores throughout Canada. The company also operates a Value Saver Store, which stocks top of the line products. The products at the Value Saver Store are low quality products selling at a low price.The Value Saver Store was created during the economic crisis, consumers were stripped of cash at that time, and the store was a huge success. The stores, low quality, low cost products generated high sales and profits for the ADVANCED GREEN TECHNOLOGIES company. Clients were happy about it too, since the store offered limited choice of low cost products. Shoppers cited the easy of selection due to the limited product range at each store. Also, a lot of clients became loyal clients of other ADVANCED GREEN TECHNOLOGIES stores, which stocked a wide array of products, ranging in quality from Low to high. Jessica was happy about the stores performance at that time, and she wants to make sure this positive performance continues in the future.Now the situation is changing, the economy is growing, and unemployment is decreasing, it is a new phase in the business cycle. Jessica knows the ADVANCED GREEN TECHNOLOGIES corporation wont be affected by this trend since it has all types of products, and some of these products will experience an increase in sales, when the business cycle phase changes. But Jessica is worried about the Value Saver Store, since it has a limited range of homogeneous products when it comes to quality, and she expects consumers to change their spending patterns when it comes to quality. Now consumers are earning more money, and theyd like to buy something of decent quality which will last longer. Jessica is willing to gradually change the product mix at the Value Saver Store. She is not sure what type of products does the store stock right now (Luxury, Inferior, or Normal)? And she is not sure what products to stock. Deliverables, Format, and Marking Scheme for This Weeks Case Study Your task is:

• explain what is meant by the business cycle. State the phases of the business cycle and describe what happens in each phase
• explain what is meant by normal, inferior, and luxury goods. State why should business care about the type of products which they carry in their stores.
• analyze the companys current situation and state the best course of action.