Wilcox Fresh $-$ Stukent Case Study

Do a cultural analysis of potential Chinese consumers, determine whether you will do a global, local, or hybrid marketing strategy, and outline your advertising plan.

Cultural Analysis Source of Research and Reasoning

Frequency of Product Consumption

$$Preferred Product Use or Preparation

$$Preferred Product Size

Potential Lifestyle or Perception Barriers

Potential Linguistic Barriers

Potential Advertising Appeals

Potential Legal Barriers