Will it ever be good enough? That was the key question facing Apple Inc., $($Apple$)$ the California$-$based multinational technology company that was known for its innovative hardware, software, and online services. Apple had been accused of having allowed labour rights violations in China at Foxconn, a major supplier of its products in $2009,$ but the company had worked hard to overcome these issues to avoid any negative ramifications for its corporate image. Yet on December $18,2014,$ new evidence was presented in a British Broadcasting Corporation $($BBC$)$ documentary that showed that labour rights violations continued to occur in China, this time at Pegatron, another large Apple supplier that specialized in the assembly of Apple$$s iPhones $1$ This documentary questioned Apple$$s repeated statement in its $2014$ supplier responsibility prog