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chapter 8 #5

Firms must assess the voobity of vsibus potenzal foregn markess before choosing to entet Four sets of criterta are necessory to assess a countrys morket economic analysis, infrastructure and technologeal analyes, government actions or inactions, and scclocutural analysis. This activity is important becouse informaston about these four areas offers morketers a more complete picture of a countrys potential os a vable market for groducts and semices. Starbucks Corporason (Starbucks) roasts and retais specisity coffee in stores operaung in more than 50 countries. The companys strength in strategy ond the ability to provide honest qusity service has allowed in to enter many markets successfully. Howevec 5tarbucks' entry inso globol markets has not always been successfult The gosi of this activity is to ieview starbucks decision to emter some foreign markess Economic analysts using metrics Much eoch of the optoins soove to the tems below infroctructure ane technology Econornc analybs: using metrics Mosti asos of the coobnt above bo the tems betiow. Stabucks evaustes the gonerd econoric emvonmenti market size, and populabon growth os well as rosi income before entering o market. botit on o country's culture Starbucis evalusles transportaton chonness, communichoon, and commerce to determine whether a country alows markets to function coportunties in a perkcular country