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Understanding How CSR Differs from Conscious Marketing A firm that engages in conscious marketing is recognizing that it has a purpose higher than making a profit Corporate social responsibility (CSR) is an element of consclous marketing and generally refers to a firm's understanding that it has responsibilities to soclety. This exercise is important because It will help you understand that becouse of the complextres of consclous marketing, not all socially responsible firms are able to engage in consclous-marketing efforts. The goal of this activity is for you to differentiate between the two efforts. Carefully read each of the different action rypes to determine whether it represents CSR or conscious marketing. Then cilck and drag the oction type to the correct column. Hover over each oction type for hints to help you determine whether the action is CSR or conscious marketing. Reset