Question: will The customer value proposition (CVP) must offer better value than the competition. The CVP usually tries to solve one of 4 consumer problems: Lack

will The customer value proposition (CVP) must
will The customer value proposition (CVP) must offer better value than the competition. The CVP usually tries to solve one of 4 consumer problems: Lack of time-Example: CVS MinuteClinic (quick access to medical care) Lack of money-Example: IKEA (inexpensive home furnishings) Lack of skills-Example: Quickbooks (helps a business with accounting) Lack of access-Example: 23and Me (tough to determine your Ancestry on your own) Think of a current product or service on the market today and discuss how the product addresses one of these four problems

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