Will the move to corporate branding maximize customer lifetime value? How can Rosewood effectively measure the components of customer lifetime value? $\backslash$table$[[1,$ROSEWOOD HOTELS & RESORTS: CUSTOMER LIFETIME VALUE $($CLTV$)$ ANALYSIS,,,,,$],[2,$Inputs,,,,,$],[3,,\backslash$table$[[$Without$],[$Rosewood$],[$Branding $(2003)]],\backslash$table$[[$With Rosewood$],[$Corporate$],[$Branding$]],,,$Sourcce$],[4,$Total Number of Unique Guests,$115,000,115,000,,,$Exhibit $8],[5,$Average Daily Spend,$$750\mathrm{.}00,$$$750\mathrm{.}00,$growing at$,6\%,$Exhibit $8],[6,$Number of Days Average Guest Stays per Stay,$2\mathrm{.}0,2\mathrm{.}0,,,$Exhibit $8],[7,$Average Gross Margin per Room,$32\%,32\%,,,$Exhibit $8],[8,$Average Number of Visits per Year per Guest,$1\mathrm{.}2,1\mathrm{.}3,,,$Exhibit $8],[9,$Average Marketing Expense per Guest $($system$-$wide$),$$$130\mathrm{.}00,$to be calc,growing at$,3\%,$Exhibit $8],[10,$Average New Guest Acquisition Expense $($system$-$wide$),$$$150\mathrm{.}00,$$$125\mathrm{.}00,,,$Exhibit $8^($d $)],[11,$Total Number of Repeat Guests,$19,169,24,919,,,],[12,$of which: Total Number of Multi$-$property Stay Guests,$5,750,$to be calc,,,$],[13,$Additional Costs Required per annum,,to be calc,,,Page $5],[14,$Discount Rate,$8\%,8\%,,,$Exhibit $8],[15,$Average Guest Retention Rate,$16\mathrm{.}67\%,$to be calc,,,$]]$