Question: will upvote for fast correct answer Just need the pen shares, customer share, usage index and market share. Use Bertucci's Penetration Share, Customer Share, and


Use Bertucci's Penetration Share, Customer Share, and Usage Index (from previous sheets) 15. Calculate Bertaccis masket share in cell M16. (2.points) Let's consider the pizza restaurant category in one particular market. The total population in this market is 210,000 households. Approximately 49,500 households visited or ordered from at least one pizza restaurant during the month 5. Based on this information, calculate market penetration for the pizza restaurant category in this market (1.5 points) 6. Write 1-2 sentences interpreting the market penetration metric. Write answer in box below. (1.5 points) Q6 ANSWER Still considering the same market with a total population of 210,000 households of which 49,500 households purchased, sales data revealed 3,700 households purchased pizza from a Bertucci's location during the period 7. Based on this information, calculate Bertucci's brand penetration. in the market. (1.5 points) 8. Write 1-2 sentences interpreting the brand penetration metric. Write answer in box below. (1.5 points) In one market, 539,000 pizzas were purchased during a one-month period. Among the households that purchased Bertucci's, a total of 23,000 pizzas were purchased, 10,400 of which were the Bertucci's brand 11. Based on this information, calculate Bertucci's customer share for this market. (1.5 points) 12. Write 1-2 sentences interpreting customer share metric for this market. Write answer in box below. (1.5 points) Q12 ANSWER: It is estimated that pizza customers overall purchase an average of 3 pizzas in a typical month. Bertucci's customers in this market purchase an average of 5.5 pizzas in a typical month. 13. Based on this behavioral data, calculate Bertucci's usage index for this market. (1.5 points) 14. Write 1-2 sentences interpreting usage index metric calculated for this market. Write answer in box below. (1.5 points)
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