Question: Williams-Sonoma introduced a $400 breadmaker. They didn't expect that many people would buy this breadmaker, but assumed that it would increase the probability that
Williams-Sonoma introduced a $400 breadmaker. They didn't expect that many people would buy this breadmaker, but assumed that it would increase the probability that people would buy the mid-level $200 breadmaker (instead of the $100 breadmaker), since it no longer seemed as expensive. This is an example of: O The Comparison Effect O The Appeal Effect O The Attraction Effect O The Compromise Effect
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