Consider the following six factors that influences the decision of purchasing any product Performance, features, service, warranty, price, reputation 

Which one of the above will you rank first and last when buying an i-Pad?

Would the ranking remain the same if you are buying a sports shoe? 

Would you like to add one or two additional factors in the case of sports shoe? Justify your

Critically analyse the characteristics of a mission statement with reference to the following mentioned below:

1. A Declaration of Attitude
2. A Customer Orientation

Answer rating: 100% (QA)

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