Question: Winner Apparel Case Study ( please refer Excel file: Winner Apparel Case Shell.xlsx ) , build the decision model and answer the following questions: a

Winner Apparel Case Study (please refer Excel file: Winner Apparel Case
Shell.xlsx), build the decision model and answer the following questions:
a) What is the expected order size in cycle 2 for each of the products (Trendy
and Basic)?(for Two Orders in a Season scenario)
b) For Two Orders in a Season scenario: would you recommend going with
the local supplier for either or both products?
c) For which product was it profitable to place two orders in a season, and for
which product for it NOT profitable to do so? Why? (What was the
difference between the two products for this)?
d) What would the maximum response premium need to be to make it
profitable to place two orders in a season for the product that is not a
good candidate for the same right now? Explain how you found the
answer to this question.
e) The manager at Winner Apparel would like to do a sensitivity analysis for
the Trendy product line to determine how the Sales price per unit for that
product and the Standard Deviation of Season demand (in the single order
per season scenario) will affect the Expected profit per product.
Demonstrate how you can help the manager do this? How do these two
factors (the sales price per unit and the SD of demand) affect the decision
to place two orders in a season versus the decision to place only a single
order in a season? Explain. (12 points)
2) In the textbook/ class example (example 13.5), we saw how to compute the
optimal CSL (CSL*) for continuously ordered items (when backordered or lost
sales scenario). Based on the Excel model and concepts, answer the following
questions:
a) Given everything else being equal, for which condition (backorder or lost
sales) would the CSL* be higher? Why?
b) How does the cost of understock impact the optimal CSL, re-order point and
safety stock? Again, provide a sensitivity analysis to show this.
c) The manager would like to target a re-order point of 300 units and safety
stock of 100 units? Is this too high or too low? How can you tell?
(8 points)
3) In the textbook/ class example on improved forecasting (example 13.6), we
saw how improved forecasts can increase expected profits. Based on the
Excel model and concepts, answer the following questions:
a) Conduct a sensitivity analysis to show how the standard deviation of
demand affects the required optimal order quantity, CSL, and expected
profit.
You will also notice that the standard deviation of demand does not
impact the CSL. So how can improved forecasting (through reduction of
standard deviation of demand) improve expected profits? Explain

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