With a $\_\_\_\_\_\_,$ an organization directs its marketing efforts more than one segment by developing a separate set of four P$\text{'}$s for each segment. The use of this may expand an organization's efforts to include additional segments. A benefit of this approach is that a firm may increase sales in the total market because its marketing mixes are aimed at more customers. For this reason, a company with excess production capacity may find the use of this advantageous because the sale of products to additional segments may absorb excess capacity. On the other hand, it often demands more production processes, materials, and people because the different ingredients in each marketing mix will vary