Question: With a ________ approach in retailing, a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as

With a ________ approach in retailing, a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in this grouping. Multiple Choice

multichannel retailing

merchandise scrambling

telemarketing

shopper marketing

category management

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