Question: With a pull marketing strategy, orders for merchandise are generated at the store level based on sales data captured at POS terminals. merchandise is allocated
With a pull marketing strategy,
orders for merchandise are generated at the store level based on sales data captured at POS terminals.
merchandise is allocated to stores on the basis of demand forecasts.
there is a greater likelihood of being overstocked or out of stock than in a push supply system.
inventory management is less responsive to customer demand.
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