Question: With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond

  1. With all the problems facing companies that go global, why are so many companies choosing to expand internationally?
  • What are the advantages of expanding beyond the domestic market?
  1. Mercedes-Benz, a German car manufacturer, is using cross-cultural psychographic segmentation to develop marketing campaigns for a new two-seater sports car model directed at consumers in different countries. How should the company market the car in the United States?
  • How should it market the car in Japan?

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