With Amazon buying Whole Foods the face of retailing is very quickly changing where the concept of Omni-channel retailing is not just a hot button issue for marketers, but a reality. In today’s digital world, manufacturers and retailers need to determine the optimal in-store, online, and mobile experiences desired by their guests. Beyond in-store experiences, marketers also must consider how changes to the store impact other aspects of the supply chain and distribution strategy. Manufacturers for instance might be interested in how retailers can enhance their brand’s experience for the retailer’s customers both in-store and online leading to different distribution partnerships. Retailers also need to determine how to integrate online and offline business practices related to in-store pick-up/returns, online visibility of in-store inventory, mobile payment, among other aspects.

Please watch The Future of Retail – Omni Channel.

If you owned a local retail grocery store how would you use Omni-Channel marketing to compete with Walmart and Amazon in the future? Be specific about what actions would you take to keep your local customers happy.

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Omnichannel marketing is the integration of various organizations channels to interact with consumer... View the full answer