Question: With a(n) ______, a search engine will only show ads that have the keyword typed exactly as the searcher used. exact match phrase match broad

With a(n) ______, a search engine will only show ads that have the keyword typed exactly as the searcher used.

exact match

phrase match

broad match

modified broad match

A website can influence its CTR on the SERP through the following, except

the title tag

the meta description

H1 tag

the URL name

Michael types espn.com directly into his browser. Then, he visits the website espn.com. This is an example of

direct traffic

referral traffic

search traffic

unpaid referral traffic

The page bounce rate is the percentage of visits that begin and end on one page within a website.

True
False

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