Question: With Blank _ _ _ _ _ _ , the firm first divides the marketplace into subgroups, determines which of those subgroups it should pursue,

With Blank______, the firm first divides the marketplace into subgroups, determines which of those subgroups it should pursue, and finally decides how it should best position its product or service.
Multiple choice question.
the four Ps
the marketing mix
STP
SWOT

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