Question: with example in each one 1. List the major influences on business buyer behavior. Why is it important for the business-to-business marketer to understand these
with example in each one
1. List the major influences on business buyer behavior. Why is it important for the business-to-business marketer to understand these major influences? 2. Name and briefly describe the stages of the business buying process. 3. what is brand equity. What competitive advantages does high brand equity provide a company. 4. Name and describe the five stages of the product life cycle. Identify a product class, product form, or brand that is in each stage. o. Name and briefly describe the nine elements of the communications process. Why do marketers need to understand these elements
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