Question: With interactive marketing, real - time transactions are impossible. the seller controls the kind and amount of information presented to the buyer. buyers and sellers
With interactive marketing,
realtime transactions are impossible.
the seller controls the kind and amount of information presented to the buyer.
buyers and sellers communicate facetoface in the traditional marketplace.
the buyer controls the kind and amount of information received from the seller.
a website high in media richness is necessary for an exchange to take place.
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