With Kubernetes and Cloud Native applications it is not possible to perform updates in "long jumps", all consecutive releases must be completed in order.

What does this statement mean commercially?

Upgrades become more expensive and complex the longer a customer postpones an update or upgrade.

Upgrades should be performed less frequently; once the upgrade is performed, do it in consecutive steps.

Upgrades provide limited maintenance access over time.

Upgrades performed in "short jumps" increase security issues.