Question: With mobile direct marketing, offering value to mobile users does two things: It helps to build up relationships and, as a result, loyalty and, it

With mobile direct marketing, offering value to mobile users does two things: It helps to build up relationships and, as a result, loyalty and, it uses the principle of reciprocity. If you give consumers something, they are more likely to be willing to give something back.Group of answer choicesTrueFalse

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