With more than $2\mathrm{.}7$ billion users, the social media giant Facebook is used for marketing of all kinds. The platform changes often, however, and staying on top of demographics, usage, and trends is important if marketers want to maximize their advertising costs and increase their reach.

One marketing method some companies use is individualized messaging through Facebook messenger. They might place an ad that allows users to click on a button to send a Facebook message to a company, and then either a chatbot or a customer service employee will respond and chat with the user. For example, a protein bar company called HOLA ran an ad on Facebook promising a free package of protein bars to those who clicked the link to send a Facebook message.

Based on your reading about successful communication, what might be the most effective first message for HOLA to send to a user through Facebook Messenger?

Hola, how are you today?

Hey, what$$s up $[$name$]?$ Want to try some delicious, plant$-$based protein bars completely FREE? Respond YES to learn more.

Hi $[$name$]!$ Please tap or type HOLA below to learn more about our ingredients and sustainability programs!

Hi there! Thank you for your interest in HOLA. How can I help you?