With reference to Neil Patel, content marketing is a long-term strategy that focuses on building strong relationships

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Question:

With reference to Neil Patel, content marketing is a long-term strategy that focuses on building strong relationships with your target audience by consistently delivering high-quality, relevant content that educates and, ultimately, sells (n.d.). The company that I chose to focus on for this week's discussion is Cricut. Cricut is a business that specializes in craft machines and accessories. Approximately 6 years ago, I decided to expand my small business in a manner that I am able to digital die cutting, as opposed to doing manual (hand) cuts. Being new to the market, I did some research and learned about Cricut and Silhouette. However, I decided to go with Cricut.

Cricut did a much better job at getting their products out. Their marketing strategies are always on point. Even to this day, they make me feel as though I have a need to purchase every single product that they put out. They tend to utilize a lot of micro influencers via YouTube to get their products out.

Overall, Cricut does a very good job utilizing the internet, and making their products very user-friendly. They have even created a Facebook group where Cricut owners can meet to get help or useful tips. I think that Cricut is doing a great job at using technology to their advantage. Silhouette on the other hand, needs to do a better job at pushing their brand in the market. In my opinion, they aren't as prominent in the market as Cricut. A great way to start would be to make their software more user friendly that way, they will attract more persons who aren't as tech savvy. This way, they can have a more competitive advantage in the market.

Questions:

Ask a question about your colleague's experience with an organization that provided value to them through content marketing.
Provide an additional perspective on the impact of the experience on your colleague's interaction with the organization. For example, would you have reacted similarly?
Offer an additional suggestion for one or more technologies that could have been employed in your colleague's experience.