Question: With reference to Neuroscience marketing, how does the rational self, emotional self, instinctual self impact purchasing decisions of would be customers? How can marketing managers

  1. With reference to Neuroscience marketing, how does the rational self, emotional self, instinctual self impact purchasing decisions of would be customers?
  2. How can marketing managers utilize the findings of research related to neuroscience and purchasing behaviors to develop and implement marketing initiatives?

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