With Reference to the case and in your own view. Define the Term Marketing strategy and

discuss $4$ Marketing strategies that Malebogo could use to boost vegetables sales in the

Botswana Market. $(20$ Marks$)$

$2.$ Briefly discuss five $(5)$ Macro environmental factors that could affect Malebogo vegetables

business ability to serve its customers. $(15$ Marks$)$

$3.$ Discuss four $(4)$ Bases of segmentation that Malebogo could use to gain competitive

Advantage. $(16$ Marks$)$

$4.$ Illustrate the Product Life Cycle in the form of a diagram and briefly explain all the stages