Question: With reference to the case study, analyse how Air Australia could have leveraged economies of scale to optimise its supply chain and reduce costs. In
With reference to the case study, analyse how Air Australia could have leveraged economies of scale to optimise its supply chain and reduce costs. In particular, discuss how the airline could have better exploited fixed costs and negotiated quantity discounts with suppliers to improve operational efficiency, lower procurement costs, and enhance financial sustainability. Additionally explore what role strategic partnerships, bulk purchasing and scaling operations might have played in stabilising the companys cost structure and avoiding its financial collapse
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